WE BELIEVE IN THE POWER OF YELLOW PAGES!!!
“IT PAYS. WE’LL PROVE IT.”™
YELLOW PAGES. . . THE ORIGINAL PERMISSION-BASED SEARCH MEDIUM.
We represent every Yellow Pages publisher on the planet.
WE ALL KNOW YELLOW PAGES IS ONE OF THE OLDEST (100 + YEARS)
AND MOST TRUSTED ADVERTISING MEDIUMS OUT THERE WITH
THE HIGHEST ROI OF ANY FORM OF ADVERTISING.
BUT DID YOU KNOW ???
| A) |
Americans searched the Yellow Pages 17.1 billion times in 2005 |
| B) |
99% are familiar with Yellow Pages |
| C) |
90% of adults refer to Yellow Pages at least once per year |
| D) |
75% of adults refer to Yellow Pages at least once a month |
| E) |
53% of adults refer to Yellow Pages at least once a week |
| F) |
15% of adults refer to Yellow Pages at least once per day |
| G) |
83% make a contact by phone, in person or by mail |
| H) |
89% make a purchase |
| I) |
44% are new customers |
| J) |
50% have no firm in mind |
| K) |
The average usage among adults is 1.4 times per week |
| L) |
Yellow Pages users spend an average of 24% more than the average consumer |
(Source info: Statistical Research Inc., CMR Association, YPPA, Simmons Consumer Survey) |
Yellow Pages is the best selling medium that continues to grow year after year. Why? Because advertisers believe in the power of the Yellow Pages to deliver motivated buyers and bottom line results. Yellow Pages consistently provides the best return on investment (ROI) of any advertising medium.
As the cornerstone of an integrated marketing plan, Yellow Pages advertising extends the reach of other media as follows: online directories by 12% • radio & television by 18% • newspapers by 16% • direct mail by 14% and magazines by 17%.
(Source info: YPPA, Statistical Research Inc.)
Yellow Pages is still the best way to reach and influence your customers when they are actively seeking information and are motivated and ready to buy.
One way or another, Yellow Pages is going to start, finish or complete the entire process of evolving your potential customer from a prospect (apathy) to a purchase-ready, cash-buying customer.
Many people view Yellow Pages as a cost of doing business. They think it’s inflexible, simple, and costs what it costs. Nothing could be further from the truth. Contrary to popular opinion, “Yellow Pages and creative are not mutually exclusive terms”. . . Yellow Pages are much more than a directional media. With Jayco’s experience, planning, targeting and graphics . . .Yellow Pages can build brand, be creative and dynamic.
YELLOW PAGES - Your best advertising choice to grow business.
YELLOW PAGES - Users are customers that no business can afford to ignore.
YELLOW PAGES - Are available 24/7 in every home and business with a 100 year history of bringing consumers and businesses together.
“HARNESS THE POWER OF YELLOW”
JAYCO IS READY TO PROVIDE YOU WITH YELLOW PAGES (PRINT & INTERNET) SOLUTIONS THAT ALLOW YOUR BUSINESS TO HARNESS THE POWER OF YELLOW AT THE LOWEST PRICE POSSIBLE!! |
