What is a CMR?
A CMR is a “Certified Marketing Representative” that has been licensed and certified by the Yellow Pages Association (YPA) to place advertising directly with the publishers of thousands of print and online Yellow Pages directories throughout the United States and Canada, as well as internationally. Certification is given only to those select agencies that have met strict qualifying criteria, including special training, examinations, experience, financial strength, and expertise.
Why use a CMR?
We take the work and worry out of managing complicated Yellow Pages campaigns.
Why use your valuable personnel and resources when we will provide our expertise for free? With Jayco, you will have a single contact for all of your Yellow Pages and online directory advertising...one contact, one contract, one billing arrangement. We offer an unbiased yet exceptionally experienced source for all of your directory campaigns and integrated-branding efforts. And, we work for you, not for the publishers.
Why use Jayco?
Because we have 207 years of collective Yellow Pages experience. No one, no agency, no other CMR can provide you with the commitment and conviction to deliver like Jayco. We are directly linked to all YPA and ADP publishers and we communicate daily utilizing customized, state-of-the-art online systems. Those systems enable us to provide exceptional quality control, a nearly instantaneous response time, and a highly superior Yellow Pages program. We also design, coordinate, and implement internet directory advertising programs, and help clients to selectively and efficiently promote their business over the web.
National Accounts
To qualify as a national Yellow Pages advertiser your business must:
- Advertise in 20 or more directories.
- Advertise in 3 or more states.
- Advertise with 2 or more publishers.
- Spend 30% of your directory advertising expenditures outside of the state where most
of your Yellow Pages advertising dollars are spent.
If your program meets these requirements, is on the threshold of meeting them, or if you are contemplating an aggressive new campaign you need Jayco.
Regional & Emerging Account Definitions
Are available upon request (but too numerous to list here). |
