Jayco Customer Service

  HISPANICS NOW ONE SEVENTH OF U.S. POPULATION
    (ASSOCIATED PRESS)

There are 41.3 million Hispanics in the United States and growing by 2.9 million annually.
(US Census Bureau)

Reach the rapidly growing Hispanic population and tap into the explosive buying power of the Hispanic consumer.

The Hispanic community is the largest minority demographic in the United States and spends over 682 billion annually. (Hispanic Monitor).

While Spanish language dependent consumers are less likely than their English speaking counterparts to use Yellow Pages...

• 56% use Yellow Pages once a year
• 30% use Yellow Pages once a month
• 14% use Yellow Pages once a week
• 70% of all U.S. Hispanics prefer to read ads in Spanish
• Spanish language ads have twice the impact of English ads
• Hispanics are very loyal shoppers, 61% stay with one brand/businesses
  (Standard & Poors DRI, Hispanic Consumer Market, Forecasts)

Jayco has the experience and expertise to effectively capture and target the huge buying power of the Hispanic consumer. We understand the critical nuances of communication and the importance of culture when creating effective Yellow Pages campaigns targeting Hispanics. Spanish is a very complex and rich language. Cookie cutter translation services do not work. Jayco has the language and culture understanding and expertise to not only trans-create but bring cultural awareness to Yellow Pages campaigns targeting the vast buying power of the Hispanic demographic.

Jayco will partner with you to expand your sales to the Hispanic consumer. We are experts in Hispanic Yellow Pages, print and internet • Translation and trans-creation • Developing or converting Spanish web sites • Spanish search engine optimization • Spanish e-mail campaigns.