JAYCO’S CHARTER: To find those directories that deliver the greatest market share and potential customer index and to deliver those directories at the lowest cost possible with the absolute highest R.O.I.
Jayco understands that individual directories have strength and weaknesses, that not all directories are created equal, that your trading areas and customer profiles are rarely defined by Yellow Pages criteria alone.
We make it our business to ensure you have all the best targeted demographic information (primary and secondary) and strategic planning available to support our planning and your Yellow Pages campaign, ensuring your Yellow Pages advertising is reaching the right audience with the right message. Making profitable Yellow Pages buying decisions demands the best market intelligence. Only Jayco can provide the best.
Jayco’s ability to replace subjective criteria with objective, verifiable techniques is unrivaled. Most importantly we know how to use and disseminate the vast array of data to greatly improve your Yellow Pages advertising campaign.
NOW IS THE TIME TO TARGET. Jayco pioneered Yellow Pages targeting methodologies. Effective targeting depends on leveraging the power and flexibility of Yellow Pages by applying all available demographic data. Targets can best be pinpointed when syndicated and customized demographic and psychographic research is linked to the advertiser's own internal sales and market data. Effective Yellow Pages planning starts at the market level optimizing the value/response relationship.
Jayco’s methodologies provide the highest quality (print & internet) audience measurement in the industry, using the most comprehensive demographic, psychographic, cartographic characteristics, directory usage and share ratings, mapping, zip code analysis, heading and directory usage etc.
We could fill 50 web pages impressing you with terms like “MSA,s • DMA’s • ADI’s • DSR’s • zip code rankings and ratings • trend analysis • geo and potential boundaries • census data • cost analysis • usage and heading statistical differences • concentric radius, dealer locator and zip code overlay maps. Cartographic • psychographic • market share • population • distribution • circulation • verified audit • indices. . . but we don’t want to bore you. . . especially when you need only call us for an appointment.
CONSIDER THIS:
- less than 4% of all directories published receive usage shares greater than 80% (DSR).
- 37.7% of all directories receive less than 20% usage in their distribution area (DSR).
- 80% of all overlay directories have usage ratings under 20% (DSR).
YOU NEED JAYCO’S ABILITY TO “TARGET” EACH DOLLAR YOU SPEND ON YELLOW PAGES ADVERTISING, PRINT OR INTERNET |
